ImagiSHiFT : Monthly Events

Upcoming Events

Our online learning series offers more than most live training events. With your registration to our upcoming Online Learning Series you will also receive:

A full money-back guarantee (if requested after the first 1 hour-webinar session)
Access to recorded webinar sessions (in case you miss one)
Toolkits and templates for each webinar
"Homework" team assignments for each webinar with ongoing technical assistance
Online technical assistance with our two leading expert instructors through our "Ask the Experts" feature
Monthly e-Newsletter subscription for the Employer Outreach Workgroup - - over 7,000 workforce investment stakeholders sharing best practices and tips

****** Email us to be notified when future webinars are scheduled. ****** info@imagishift.com Or click here to subscribe to our Employer Outreach Quarterly eNewsletter!

The ImagiSHiFT Branding and Marketing Series

	MKTG010 - Branding – It IS a Cow Thing (RECORDING AVAILABLE) September 28, 2005 2:00PM - 3:15PM ET
	Session 1 of 4 in the Branding and Marketing Series Question: Is branding really a concept that belongs in the workforce system? Answer: Only if you want your local employers to understand and value who you are and what you do! Branding plays a vital role in our system, but poses many challenges. In particular, it can be difficult to align efforts with the multitude of contractors, partners and operators within the One-Stop and Board. This webinar will help your team understand branding concepts, including how to build a brand, and create a market positioning strategy to increase awareness and usage among your targeted business customers. Some of the key topics our presenter will cover include: Topics: Getting teams to work together to build a single brand identity Using cost-effective market research to define your brand Following a roadmap for developing and delivering a great brand to the customer Using methods from successful workforce development case studies to gain employer market share Course Presenter(s): Branding and Marketing Series - Presenter: Celina Shands

	MKTG020 - Strategic Research & Development – It's Not Your Five-Year Strategic Plan (RECORDING AVAILABLE) October 4, 2005 2:00PM - 3:15PM ET
	Session 2 of 4 in the Branding and Marketing Series Becoming demand-driven requires more than merely creating a five-year strategic plan. You need a thorough understanding of market research and how to use the information you collect to develop unique services that employers value and “must have.” This engaging webinar will provide your team with an in-depth look at how to conduct cost-effective research to develop a plan that is meaningful to local employers. Learn how strategic marketing initiatives can be used as a catalyst to build powerful partnerships between workforce investment system stakeholders, economic development agencies, and community colleges. Topics: Conducting cost-effective research to segment target employers Using marketing initiatives that build powerful partnerships with economic development and community colleges to engage employers with the workforce system Developing a concise ROI report that tracks market position and brand value Course Presenter(s): Branding and Marketing Series - Presenter: Celina Shands

	MKTG030 - Cause-Related Marketing – Strategies to Get the Cash (RECORDING AVAILABLE) October 18, 2005 2:00PM - 3:15PM ET
	Session 3 of 4 in the Branding and Marketing Series True or False: The workforce system has ample budgets to create and implement an employer outreach program. If you answered “true,” this webinar is not for you. With dwindling budgets and lack of staff, how do workforce areas get private sector businesses to contribute time, money and talent to their “cause” of workforce development? This webinar is a must for Workforce Investment Boards and One-Stop teams who wish to learn how to use cause-related marketing to garner money and support for their local system. Learn how workforce investment teams across the country have successfully implemented cause-related marketing programs to fund employer outreach initiatives and develop sustainable relationships with local businesses. Here are some of the key topics our presenter will cover: Topics: What is cause-related marketing? How to identify appropriate employers as potential cause-related marketing partners Ways that the system can develop partnerships with private sector businesses How to develop and successfully negotiate a cause-related marketing proposal Course Presenter(s): Branding and Marketing Series - Presenter: Celina Shands

	MKTG040 - Image Building on a Shoestring Budget – Becoming the Lamborghini of Workforce Development (RECORDING AVAILABLE) October 25, 2005 2:00PM - 3:15PM ET
	Session 4 of 4 in the Branding and Marketing Series How does the workforce system make a clean break from the stereotypical images people have about government agencies and begin to create a positive image on a shoestring budget? With strategy, partnerships and grassroots efforts the system can develop and promote an effective brand without the high cost of advertising agencies and glossy brochures. This webinar will provide a great deal of helpful information about how Boards and One-Stop staff and partners must work together to focus on brand building. Here are some of the key topics our presenter will cover: Topics: Using non-traditional resources to deploy brand strategies Developing a communications toolkit to attract employers Engaging Board members as powerful public relations ambassadors Using affordable, alternative strategies to craft an image for your Board and your Center Course Presenter(s): Branding and Marketing Series - Presenter: Celina Shands

The ImagiSHiFT Solutions Selling Series

	SELL010 - Fundamentals of Solutions Selling - Creating Unique Value (RECORDING AVAILABLE) September 12, 2005 2:00PM - 3:15PM ET
	Session 1 of 4 in the Solutions Selling Series This foundational web conference will introduce both inside and outside employer contact staff to the key concepts of “solutions selling.” Business Services Representatives and others engaged in regular contact with employers will find this learning event very valuable. Learners will become comfortable with their new role as consultants and learn why businesses purchase by exploring the “Four Universal Needs of Business.” All staff involved in selling to employers, including those inside staff who support and manage that role, will want to attend this eye-opening event! We will explore the concept of consultative (versus presentational) selling. Participants will gain new comfort and confidence when dealing with employers as customers and will learn how to best position themselves and their One-Stop services. Here are some of the key topics our presenter will cover: Topics: Don’t just show up and throw up! How to act as consultants to businesses The "Four Universal Needs Of Business"-Understanding why customers buy Consultative vs. presentational selling techniques Gaining and retaining customer interest Establishing rapport with the customer Course Presenter(s): Solutions Selling Series-- Presenter: Rick Maher

	SELL020 - Understanding Customer Needs - Effective Interviewing Skills (RECORDING AVAILABLE) September 19, 2005 2:00PM - 3:15PM ET
	This dynamic webinar will provide a solid system for understanding employer needs through an effective sales interview. Learners will discover the value of effective questions and professional listening techniques. You’ll become more confident and effective when working with employer customers. By examining the “Employer Buying Loop” learners will become skilled at predicting with some certainty the critical buying needs of any customer based on an individual’s position and role in an organization. Here are some of the key topics our presenter will cover: Topics: Anatomy of an effective interview Using effective questioning techniques to uncover customer needs Listening with empathy The "Employer Buying Loop" Course Presenter(s): Solutions Selling Series--Presenter: Rick Maher

	SELL030 - Solutions Selling - Sell the Benefits (RECORDING AVAILABLE) October 3, 2005 2:00PM - 3:15PM ET
	Session 3 of 4 in the Solutions Selling Series This learning event is a must for anyone in a customer contact position dealing with employers, particularly those in sales or management positions. The webinar will focus on translating existing programs and services into bundled “solutions” to address the needs of the business community. Learners will translate programs into products – and ultimately into thoughtfully tailored outcomes to respond to each business’s unique challenges. Here are some of the key topics our presenter will cover: Topics: Learning what business solutions are in demand Focusing on the outcomes produced for businesses Translating programs to products or methodologies and outcomes Course Presenter(s): Solutions Selling Series - Presenter: Rick Maher

	SELL040 - Closing the Sale (RECORDING AVAILABLE) October 11, 2005 2:00PM - 3:15PM ET
	Session 4 of 4 in the Solutions Selling Series The most common mistake made by selling professionals is not asking the customer for the order or sale! This webinar will help business services staff overcome the fear of rejection by providing a step-by-step process that will help lead them to a “YES” from employer customers. Learners will understand buying resistance and ways to overcome objections as they “close the sale!” Here are some of the key topics our presenter will cover: Topics: Testing for customer commitment Selecting and applying appropriate closing techniques Skills and techniques for overcoming objections and buying resistance Course Presenter(s): Solutions Selling Series - Presenter : Rick Maher