With a B.S in Business and Marketing, Celina Shands, President/CEO of Full Capacity Marketing, Inc., (FCM) has over 20 years of experience in Marketing and Communications as a marketing consultant and as a VP of Marketing in advertising and communication firms. Celina won the coveted American Marketing Association’s 2002 Marketer of the Year Award and is a two-time Women Who Mean Business Finalist. FCM is a change agent that uses marketing initiatives as a catalyst to build powerful partnerships between workforce investment system stakeholders, economic development agencies, and community colleges. The end result is a sustainable system that leverages budgets to enhance image and community awareness. Celina’s keynotes and seminars have been well-received nationally, and her clients continue to be impressed with the consistent results of FCM’s state, regional, and local models.

Rick Maher is a veteran of the human resources industry and a recognized leader in the organizational development field. He has worked extensively with workforce investment clients to design and implement eLearning solutions. Mr. Maher recently led an effort to develop a new information portal, Workforce3One, for the US Department of Labor’s Education and Training Administration to support the President’s High Growth Job Training Initiative. Recently, he developed and implemented the One-Stop Process Improvement Project (OSPIP), used in New Jersey and elsewhere. The OSPIP process is a change management method that allows all stakeholders in the One-Stop System to come together and critically analyze the service delivery process through the eyes of a customer, and explore methods for improving efficiency and effectiveness. In addition, Mr. Maher has worked with the New Jersey Department of Labor, the National Association of State Workforce Agencies, and the National Association of Workforce Boards.