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The workforce investment community is undergoing significant change. To remain relevant, Workforce Investment Boards and One-Stops must craft a positive brand image for their Centers and Boards, and understand how to articulate their brand strategy through solutions selling. This requires more than the creation of a catchy brochure or Web site. Effective marketing and sales initiatives can be used as a catalyst to build powerful partnerships between workforce investment system stakeholders, economic development agencies, and community colleges. The end result is a sustainable system that leverages budgets to enhance image and community awareness.

The ImagiSHiFT Online Learning Series features a unique curriculum based on the success of real-world workforce investment models designed to develop the sales and marketing muscle of One-Stop Career Centers and Workforce Investment Boards.